bio

With a background in fine art photography and journalism, Gwen began her production career in broadcasting at ABC News for Good Morning America.  After covering hard news, she decided to change things up - she performed stand-up comedy (in NY + LA) and studied/performed improv with The Second City for several years all while channeling her experience into advertising, gaining chops producing visual effects which parlayed into physical production, the full gamut of post production and copywriting.

2011 began a new chapter, where she worked alongside renowned photographer, creative director and director, Fabien Baron. She collaborated with the creative and production teams at Mr. Baron's agency, Baron & Baron, from the inception phase; writing treatments, scripts and brand copy on select projects, consulted during pre-production and oversaw all post production for film projects utilizing her creative eye and business acumen. This included developing an in-house edit/rogue production/motion graphics team, and overseeing external work for color grading, visual effects (2D + 3D), beauty retouching, sound design + mixing, voice over casting + direction, original music composition and contract negotiations. 

Gwen also works independently as an executive producer, business/strategy consultant, creative director, copywriter and voice over talent.

She has helped push the envelope making beautiful brand films and broadcast commercials for luxury fashion, fragrance and spirits clients such as Louis Vuitton, Christian Dior, Calvin Klein, Yves Saint Laurent, Gucci, NARS, Diana Vreeland Parfums, Coach, Macallan, Chloé, Madonna, Fendi, Ralph Lauren, La Perla, Michael Kors, Gant, Tod’s, Zara, Alexander McQueen, Macallan, and Givenchy.

Gwen oversaw content production for LVMH/Sephora managing teams across studios in San Francisco and Los Angeles, producing over 230 shoots each year for both print and video initiatives.

In 2019 she consulted for Estée Lauder in New York, with a focus to design and implement process improvements across Creative, Marketing + Operations for the La Mer and Bobbi Brown organizations.

She has had the pleasure to work with Redhouse Productions on Ralph Lauren’s Holiday 2021 campaign as well as their SS22 Campaign and SS24 Runway show. And worked directly with RL for the latest FW 23 Campaign films. Continuing into 2024 Gwen is working with global luxury brands, creative agencies and VFX studios to streamline operations, sales strategies and produce creative, elevated content while finishing her MBA.